"ROME was not built in a day and neither was CALM. I took my time and evolved the line slowly and carefully and had a great deal of help along the way."
CALM Natural Skincare & Eco Friendly Makeup, est 2010, and stands for
Care Art Love Maintain - skin care and makeup for the face and body that I created to reflect my life as a multi-media artist. I practice techniques like mulling paint by hand and it made
sense to create a skincare line that emphasized mix it yourself natural
ingredients and eco-friendly refills.
How CALM started
CALM started with my older sister Jeanne, a
Skincare Afficionado Extraordinaire. I used to visit her at the old
Marshall Fields in downtown Chicago when she managed several skin care departments. At nine years of age, I
knew more about applying eye serum than about how to play a video game. The rest of my sisters and my parents helped test products and gave me feedback. In 2014, Jacki even successfully filed CALM's official U.S. trademark status. Expert makeup artist and friend Daniela Kosta worked with my sister Jeanne and spent many hours honing shades and colors for the makeup line.
However, I also wanted CALM to be more than just quality natural skin care products. I sought innovation by offering eco refills in biodegradable packaging and then pushed even farther with creating
powder based products and designing an easy to carry travel kit.
I wanted to get away from the endless purchase of plastic containers and the heavy use of preservatives but still offer skin care at a price that an average person could afford.
Ease of use packaging, I hated all the different jar sizes in my cabinet. I wanted items to stack and fit in a small area because I did not have the luxury of a large shelf. I wanted each product if used properly to last 3 months and be affordable and refillable. I was tired of the endless array of plastic containers in stores that are bought over and over again. I even tried to refill plastic lip balm tubes, but that did not work well and so I switched to paper lip balm tubes.
I used to give workshops for salt scrubs & lotions and after a
workshop, a friend said, “That was a lot of work, would I please just
sell whatever I put on my face instead.” It was a big leap to move from
my own private creations into a line of products. It’s been an evolving
process to make CALM be more than just another product on the shelf. I
truly am trying to make a difference.
Thanks for finding CALM ... Please remember to Save Your Container, Save $$ and the Planet
Find Natural Skincare products, bath / body products, eco refills, and natural makeup products for all skin types.